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Exterior Cladding Comparison

Exterior Cladding Comparison from the 2010 Census Data
Compiled by the Vinyl Siding Institute (VSI), June 21, 2011


Exterior Cladding Comparison
New Single-Family Houses Sold
1998 - 2010



Overall Highlights
- Vinyl siding remained the #1 choice for exterior cladding on new single-family houses sold in 2010, and has been the market leader for 16 years
- Vinyl siding is the only exterior cladding to gain market share for the second consecutive year for new single-family homes sold, up 2 points to 36% in 2010
- Share for other cladding remained relatively flat
     – Brick dropped 1 share point to 24%
     – Stucco remained steady at 22% for the second year
     – Fiber cement and wood held steady at 12% and 6% respectively for the third consecutive year

Regional Highlights
- Vinyl siding's share remained unchanged in all regions except in the Northeast
- Vinyl siding continues to dominate the Northeast market at 84%, reflecting a 5-point gain from 2009
- Vinyl siding also leads in the Midwest at 70% share for the second consecutive year
- In the South, the region with the largest number of new homes sold, vinyl siding share remained at 30%, 10 points below brick, but more than 20 points above fiber cement
- Vinyl siding's share in the stucco dominated West remains at 7% for the second consecutive year

Sales Price Highlights
- Vinyl siding was the market leader in 2010 for exterior cladding on new single-family homes sold up to $499,999 - Vinyl siding overtook stucco as the #1 choice at the $300,000 - $499,999 price points
- Vinyl siding continues to gain share on new homes sold between $500,000 and $749,999, however, after knocking stucco out of the top spot in this price range in 2009, vinyl siding fell to the #2 spot after stucco regained the lead with an 11 point gain
- Vinyl siding had strong gains in the $250,000 - $499,999 price points
- The biggest gain, 7 share points, was on new single-family homes sold between $250,000 - $299,999
- Additional gains of 5 share points were made in new singlefamily homes sold in both the $300,000 - $399,000 and $400,000 - $499,000 price points

Read the PDF - Exterior Cladding Comparison, June 21, 2011